A Global Food Trading Leader

Our Story

Who We Are

Founded in 2017, Sure Good Foods is a trusted global leader in sourcing and distributing high-quality food products worldwide. Our name and spirit are anchored in three generations of food industry heritage: in 1945, the Forgan family meat-packing business was established in Winnipeg, Manitoba, by the grandfather of one of our founders. Sure-Good was the house brand — symbolizing value, reliability, and integrity — and proudly inspired our company name. That legacy shapes how we operate today. We build strong relationships with customers and vendors rooted in trust, transparency, and mutual success, and we bring an entrepreneurial mindset to every deal — finding creative solutions, adapting quickly, and delivering value with fair pricing and a commitment to doing what's right. We care deeply about the people we work with and the products we trade, and that care is what turns a single Winnipeg packing house into a global trading network built to last.

Where We Operate

Sure Good Foods is headquartered in Mississauga, Ontario, Canada, with 16 offices positioned around the world to stay close to the markets we serve. From that Winnipeg packing house in 1945 to a footprint spanning more than 70 countries today, three generations of food industry heritage now run through a trader-led network that moves a billion pounds of food a year. Our 81 dedicated traders work across every time zone, tracking price signals as they move and turning that market intelligence into insight and recommendations our partners can act on. That reach supports more than 2,300 partners worldwide — producers, processors, and buyers who rely on Sure Good Foods to connect supply with demand across the global food trade. Scale is not the goal; it is what lets us make business happen for customers of every size, in every region we serve.

What We Source

Sure Good Foods offers a broad global portfolio across protein, produce, frozen potato, and pulse categories. Our protein business includes pork, beef, chicken, turkey, lamb, and goat sourced from major producing regions worldwide, with pork programs covering multiple certification options, including Raised Without Antibiotics and California Proposition 12 compliance, and dedicated halal programs for lamb and goat from key origin markets. Our produce and ingredient programs span fruits and vegetables, frozen potatoes, and pulses — from IQF berries to French green lentils, Kabuli chickpeas, beans, and canary seed. Products are matched to customer requirements by cut, grade, origin, format, certification, volume, and end use, with supply available through spot purchases, forward contracts, container programs, and recurring supply arrangements. Sure Good Foods also holds active affiliation with Canada Pork International, the Canadian Meat Council, USMEF, and USAPEEC — the four organizations that set the standard for market access and industry credibility across international protein markets.

Between producer and plate, the global food supply chain is a maze of logistics, regulation, and risk. Sure Good Foods sits at its centre — not as a middleman, but as an operator.

That means managing transportation from pickup to final delivery — contracts, health certificates, Incoterms, shipment tracking coordinated end to end. It means navigating approved markets, facility verification, and import and export compliance so partners can access international opportunities without building the infrastructure themselves. Financing options and foreign exchange risk management keep cash flow smooth and cross-border transactions seamless.

Through a worldwide supply network, scale purchasing that delivers cost efficiencies becomes accessible even to smaller-volume customers. Real-time market intelligence connects buyers and sellers globally — partners achieve growth without significant upfront investment. Our network does the reaching.

How we add value →